ChatGPT turned next-token prediction into a mass-market habit: ask in plain language, get a draft back in seconds.

Under the hood, OpenAI swaps model versions, rate limits, and tool access — so “ChatGPT said” is not a stable scientific claim without a date and model label.

Latent treats ChatGPT as both a product story (users, pricing, outages) and a distribution channel that shapes how rivals position Claude, Gemini, and open models.