Commercial content policy

The Latent sells direct sponsorships and a paid press-release distribution product. Commercial modules and releases are labeled, use first-party creatives or staff-ingested copy, and never run auctions or third-party ad scripts.

Sponsorships

Homepage and section sponsorships are labeled as sponsored. Outbound commercial links userel="sponsored nofollow noopener noreferrer".

Paid press releases

Companies may pay for English distribution of a press release on thelatent.co. Clients submit materials out of band (email or Google Doc). Clients never receive Sanity or Studio access. A staff member creates the draft; a different authorized reviewer must sign a commercial-review checklist before publish or schedule. The public byline is the paying company, not The Latent staff.

Every release shows a prominent disclosure: “Sponsored press release — provided by {company}. The Latent did not write this content.” Structured data uses schema.orgArticle with the paying Organization as author and The Latent as publisher — never NewsArticle.

Press pages remain indexable in ordinary search and appear in the XML sitemap. They are excluded from Google News / news sitemaps, general RSS and Atom feeds, the homepage lead package, Live News, Learn “In the news,” and other editorial surfaces. Outbound links in press bodies use rel="sponsored nofollow noopener noreferrer".

Press launches English-only. Volume should remain a small minority of site output; if commercial volume begins to resemble scaled distribution, indexing policy will be reassessed without weakening the human review gate.